Blur will play live in Hyde Park during Summer 2009. Coxon will join Alex James, Dave Rowntree and Damon Albarn onstage for this first time since their Royal Festival Hall performance in 2000. Formed in Colchester in 1989, Blur have recorded seven studio albums and had a string of Top 10 singles including number 1 hit's with Country House and Beetlebum. Their last album, Think Tank was released in 2003.

Build awareness amongst an 18-40 year old audience.

There are various opportunities available - Packages available for discussion include; presenting partner, stage sponsor, brand partner, press sponsor & event sponsor. Sponsors receive a promotional campaign that includes event advertising, flyers, posters, venue advertising, in store promotions, E-flyers & e mailing, pre-event promotions and press competitions. As well as multi-media PR endorsements in youth targetted media channels. Please see website for further details.

This is a one-off event, however Live Nation have previously worked with a large number of big brands at similar events; including Monster, Tuborg, Blackberry and Red Bull.

- Over 50,000 18-40 year old adults will attend Blur's two exclusive Hyde Park gigs. - The events are already hugely anticipated amongst the target audience, with both dates fully sold out already.- The Live Nation sponsorship team have had a large amount of experience delivering and managing similar events for previous sponsors.