IPC ignite! is the award-winning men's lifestyle and music division of IPC. Weekly title "Nuts" created a whole new magazine genre delivering young British men a unique mix of sexy women, gritty real-life stories, sport, news and TV listings designed just for them. Loaded is the original male lifestyle magazine - 'for men who should know better' - and is the most recognised name in the sector. These two titles offer you nearly 2 million 17-35 yr old men who are brand-savvy, have vast spending power and are increasingly influential to both peers and advertisers.

Brand building, brand awareness, sales driver, front of mind. You name it and it's there, all within the most engaging medium there is ... magazines.

This is an on-going opportuinity to reach one of the most difficult to find markets. Advertising, sponsorship, affiliation with the web versions are all there for the taking

From lager to milkshake, from underwear to overcoats ... anyone who targets young men. See case study for some exciting ideas.

A cost efficient route to a targeted audience in an environment of trust, where the advertising is valued, believed and used - you can't get much better.