Ramadan is a time of reflection and of extreme importance to Muslims, and is followed by the celebrations of Eid, when fasting turns to feasting. Sponsorship of all important prayer times, countdown clocks to fasting, and other special Ramadan programming is available on 6 of ZMTV's UK Asian channels: Noor TV , Ummah and Venus TV for Pakistani audiences and all 5 channels for Bangladeshis: ATN Bangla, Bangla TV, Channel S, Channel i and NTV.

To reach UK Muslims with the power of television at the most important time of the year.

Sponsorship of the essential components of programming throughout the holy month of Ramadan, starting 11th August in 2010.

New opportunity for mainstream advertisers.

Exclusive sponsorship of up to 5 calls to prayer daily during Ramadan, together with the important 'countdown clocks' leading to the beginning and end of each daily fasting period.