Case Study:- Creation of multi-tiered new competition for O2 to target 3 key but very different audiences: corporate creatives; music aficionados; mainstream ABC1 men aged 16-28. Bauer Advertising created 3 bespoke integrated marketing solutions, each one tailored uniquely to the magazines' very distinctive audiences in Arena, FHM and Q.

O2 have a national ATL advertising campaign that communicates the core values of the brand. Huge footfall and massive opportunity for brand awareness as the campaign was run in 3 different magazines, targeting three different audiences.

The campaign was run in FHM, Q and Arena. Q: For the music aficionado we created a brand new competition - Q Icons. Readers were invited to send in their vote for who, was the greatest music icon of all time. Voting came via O2 text messaging and on the website and Q4music.com. We supported the voting through the magazine, Q radio, Q TV and themed newsletters. The campaign climaxed with the creation of a commemorative "Q Icons One-Shot" magazine and a launch party at The Proud Galley in Camden at which many of the stars featured attended. O2 is about to re-sign for 2006.

O2 - please see attached case study for more details

Q is the market leading music magazine. Clued-up, educated and stylish, Q readers love the best music of all eras with a passion. Whether it's The Beatles, The Clash, Robbie Williams or Daft Punk, their's is the opinion that counts. Q readers define themselves through music and musical knowledge and to them, Q is the arena where everything happens. The magazine guides them to the right music to buy and provides a space for the musical debate they crave. Q TV gives viewers the option to select the video they want to see. The UK's only channel for intelligent, adult music.