This Autumn, the ultimate family adventure 'Night at the Museum' returns with part 2 - Battle of the Smithsonion. The centerpiece of the film will be bringing to life the Smithsonian Institution, which houses the world's largest museum complex with more than 136 million items in its collections, ranging from the plane Amelia Earhart flew on her non-stop solo flight across the Atlantic and Al Capone's rap sheet and mug shot to Dorothy's ruby red slippers and Archie Bunker's lounge chair (think the original, Jumanji).

Movie association is a powerful in building brand awareness, increasing loyalty, and creating that big brand feel!

We are offering an opportunity to partner with Twentieth Century Fox on the DVD release of Night at the Museum 2. Involve your brand in the DVD release of the Autumn, there is an opportunity to create bespoke promotions - anything from an in-pack promotion to a fully-coordinated campaign. This would include character and logo usage on your brands, campaigns and promotions.

This is a new film release, however previous successful campaigns include, In Her Shoes with Nine West and Gillette Venus Divine (NIne West did a cross promotion with Gillette, with an on-pack promotion offering 15% off shoes from nine West. There was also in-store activity including a competition to win a trip to NY).

Companies have seen significant sales increase when they've used movie association as part of their marketing plan. Depending on your marketing objectives movie association can be used to build brand awareness, increase loyalty, brand attitude and big brand feel!