Virgin 1 is changing; We are evolving as a Virgin brand and are engaging new viewers by pushing boundaries and building a strong brand personality. To do this, Virgin are introducing a character called 'Red'. Red is Virgin 1's latest recruit; he is naughty, impish & fun filled and really embodies the virgin values...he'll do anything for fame! Red will be entertaining the viewer between programmes and interacting with programming and current events.

Build brand awareness amongst a 16-34 audience and give brand attitude surrounding Virgin 1's brand evolution and launch of 'Red' character.

We are offering brands the opportunity to partner with Virgin 1 across a week, fortnight or a month via: sponsorship, on-air continuity, competitions, online and DVD opportunities. A broadcast sponsor would receive accreditation around 30 hours of programming across the Virgin 1 schedule per week (8 x 10" credits per hour). Credits could be produced from promotional material and would be aired across all dayparts to maximise reach. Sponsors would have the opportunity to select programmes to reflect viewers' attitudes. Please see attachment for details on all opportunities.

This is a new opportunity, but Virgin 1 have previously partnered with many other brands including PC World and Ford.

Virgin 1 uses Techedge's "Sponsorship module" to plan hypothetical sponsorship campaigns based on historical BARB data. The system finds targeted programmes with high conversion to audience and adds sponsorship spots. This system ensures your campaign is highly targeted and reaches only your desired target market.