This idea is archived

Partner with Q Live, an exclusive cross media opportunity

Provided by Bauer Media
Create a long term relationship with the best live music & the UK's leading music brand. Covers radio, mag, TV, events & online.

Tell us about the Opportunity / What is it?

Q is the UK's leading music brand which encompasses Q Magazine, Q Radio, QTV, Qthemusic.com and its legendary lunch-time knees up, the Q Awards. This is the opportunity to create a meaningful, long term relationship with the best live music via an exclusive partnership with Q Live. Brands can partner with Q to create a bespoke Q Live show on Q Radio, expand it's hugely popular live section in Q Magazine, create a brand new show commissioned for Q TV and present monthly intimate performances. All elements of Q Live will be co-branded with our partner.

What is the Marketing Objective?

Excellent opportunity to create a meaningful, long term relationship with the best live music via an exclusive partnership with Q Live.

How does it work?

As part of the Q Live, Q Radio will create a bespoke Q Live show with 2 hours of the best live music every Sunday, 4 daily tagged live tracks from the Q archive & a weekly gig guide broadcast during the drive time show. Q Magazine will expand it's hugely popular live section & guarantee to review 5/6 gigs each month across a min of 12 pages. Q Now, a new show commissioned for Q TV, will countdown the top 10 pre release videos of the week. The show will be supported by branded promotions on Q TV & 4Music. Q Live will also include branding of live events & online activity.

Who's used it in the past?

This is a media first opportunity for advertisers.

Features / Benefits

This is an excellent cross media opportunity where all elements will be co-branded with our Q Live partner. Additional partner benefits include: - Corporate tickets to all live events - Award ownership at the Q Awards (Best Live act) - First option on brand growth opportunities (e.g. Q Live App - gig guide/ticket service etc ) - Editorial coverage across the 12 month period, across platform - Opportunities to visit the Q team, go to Q radio sessions, meet and greet new artists.

printer friendly version
Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details7.7m radio listeners, 3.8m TV viewers plus online users.
16 - 24
25 - 34
Male
ABC1
RADIO / NATIONAL
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESSSPONSORSHIP / MEDIA
SPONSORSHIP / MUSIC / ROCK
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