This is an opportunity to partner with new comedy film Up in the Air which stars George Clooney, Vera Farmiga & Jason Reitman - an Offbeat comedy / drama. A human resources executive, who makes people redundant for a living, gets his only joy in life from notching up frequent-flyer miles, whilst the rest of his life falls apart because he is constantly on the road. But everything changes when a female colleague has to start travelling with him.

Depending on your marketing objectives movie association can be used to build brand awareness, increase loyalty, brand attitude and big brand feel.

Partner with Paramount, a leading International film distribution company for opportunities to link your brand with Up In The Air. - Exclusive & FREE Category Rights - Use of Film Assets - FREE Prize Fund (dependent on how much a brand will be promoting the film) - Preview screenings and screening programmes - Exclusive movie premiums - Money-can't-buy prizes - Trade Incentives - Licence free - All at NO COST - Further opportunities to develop limited edition products.

This is a new licensing and sales promotion opportunity.

Movie association is a proven way of driving sales. Companies have seen significant sales increases when they've used such an association as part of their marketing plan. Depending on your marketing objectives movie association can be used to build brand awareness, increase loyalty, brand attitude and big brand feel.