A chance to partner with Mirror Group in the creation of Mirror Punters' Club. MPC is recruiting enthusiasts who enjoy the UK's second most popular sport, providing opportunities for them to go racing, or enjoy racing products and merchandise at preferential rates. Whilst the common theme here is racing, Club partners will be able to present the membership with other buying solutions, from home improvement to holidays, retail opportunities to financial services. Partners will benefit from brand awareness, access to the membership, and racing rewards for customer sign-up.

The objective is to create an engaged audience of racing enthusiasts, driving traffic to a new Mirror racing site, and retaining their interest through a campaign of value added offers throughout the year.

Jockey Club Racecourses will build and maintain a racing site for Mirror Group and manage the interface with Partners. Those customers will have access to Club members, and to visitors to Mirror Sport web site through textual links, web inventory, and through electronic mailings. In addition, Members will be offered specific hospitality/ticket offers at racecourses, where Club partners may interact with members. Club partners will also receive brand awareness and consumer engagement solutions through racecourse experiential activity all year round.

This is a new commercial solution. Betbutler is currently deployed as a partner.

Access to Mirror Group readership of 2m+, plus access to key ABC1 demographic attending racecourses.