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Opportunity to sponsor Gadget Geeks, brand new to Sky 1 HD

Provided by Sky Media
Sky1 HD is proud to announce the arrival of the brand new factual series Gadget geek.

Tell us about the Opportunity / What is it?

GADGET GEEKS, on Sky 1 HD, will bring a team of gadget experts to address people's gadget and technology based problems, queries and desires. Whatever you might need, the gadget gurus can help. Be it building a bespoke object from scratch, upgrading an everyday item and injecting some new specifications or even reviewing all the coolest high-end consumer technology and suggesting the perfect gadget for specific needs.

What is the Marketing Objective?

Build awareness of your brand and create an association with Sky 1HD.

How does it work?

A UK premiere, due to air at the beginning of November with 12 x 60 minute episodes across Sky1 and Sky1 HD. A sponsor will receive opening and closing credits of 15 seconds and 2 x 5 second break bumpers per centre break (typically 3 per hour episode). A sponsor shall also receive logo accreditation on all programme specific trailers 20 seconds or greater in length. Sponsorship can be extended online. Online sponsorship will create further engagement for the brand and also a direct response mechanic via the bespoke show pages.

Who's used it in the past?

This is a brand new opportunity for advertisers.

Features / Benefits

A brand new 12-part factual series exclusively for Sky 1, this opportunity will provide the perfect fit for electrical or high-tech brands. Simulcast on Sky1 HD, allowing 4 times better picture quality, providing an association with award winning entertainment channel Sky1.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£101k to £250kEstimated reach of 732,000 adults aged 16-34
16 - 24
25 - 34
Male
ABC1
C2
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL01 Nov 11 - 16 Jan 12BUILD AWARENESSSPONSORSHIP / MEDIA
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