This summer MTV will be bringing to life a brand new live music experience. Forming the centre piece of their summer activity, UK viewers will be treated to a diverse line up of credible acts from Kasabian to The Scissor Sisters- covered across multiple touchpoints including 2 1 hour specials, weekly news updates, extensive digital activity & dedicated social media community. MTV are extending this unique proposition to a brand partner, who will sit at the heart of the campaign, engaging consumers through unprecedented access to one of the coolest music events of the year.

Help bring to life a live music experience and engage passionate music fans through a multi-platform campaign.

The exclusive sponsor will BENEFIT FROM FULL 360 SUPPORT from all MTV departments plus a 40 second bespoke advertorial to promote your brand and association with the event plus full integration across all associated activity (on air, on line, event, mobile, and social - competition opportunities, exclusive content, and VIP ticket).

This is a brand new and exciting sponsorship opportunity.

MTV.CO.UK is an iconic and notoriously cool online brand, offering its visitors an interactive community environment where music and film lovers can get up to date with the latest technology, gossip and entertainment news...