The VAL is a cost effective & simple way for advertisers to show longform video content on TV. On pressing red, interactors are taken through to a full screen video where they can experience the extended ad or exclusive additional content, which loads quickly & has the option of an extra scene for info such as release dates or sms competition entry. Results show that the VAL is a huge hit with interactors; Family Guy DVD saw an average dwell time of 6 minutes, while Cadbury's 'Gorilla' saw 53,000 households choosing to 'telescope' the 10" ad to the full 90"! Find out more...

The VAL gives advertisers the chance to telescope their shortform content to longform, allowing the viewer to really engage with their brand. It's the perfect solution for brands with entertaining and engaging video footage such as film trailers, EPKs &gaming content. The VAL offers the opportunity for advertisers to use interactivity for branding purposes, whilst offering the viewer a truly entertaining experience. The VAL will also sit in the newly developed 'Ad Showcase' in the Sky Active Portal where viewers can see the latest interactive applications.