Nuts is the number one selling men's lifestyle magazine in the UK, accounting for two out of every five men's lifestyle mags purchased. Our research shows that men 18-34 are tired of hearing bad news about the economy, so Nuts plans to cheer with Britain with it's very first comedy awards - A genuine celebration of all the things that makes Britain one of the world's true comedy giants... IPC are offering the opportunity for an advertiser to exclusively sponsor the Nuts Comedy Awards.

To build awareness of your brand with BC1C2 men aged 16-30.

We will trawl our great nation in the hunt for the funniest of the funny, putting it to the vote in the UK's largest audience-voted comedy awards. Categories will include: Britain's best comedy venue, Best live comedy show, Best comedy DVD, Best joke, Britain's funniest bloke and Best one-liner.... Taking comedy to the masses, Nuts will create a series of comedy tutorials to sit on a bespoke Nuts Funnies channel online - users can view the tutorials across the campaign period and nominate themselves or a mate to take part.

The Nuts Comedy Awards sponsorship is a media first however there have been similar partnerships in the past. The WKD Nuts Football Awards 2008 was a fully bespoke partnership celebrating football - voted for by the fans for the fans. 4 months of activity delivered composite logo across all activity, 13 weeks of in-mag editorial activity, 4 month sponsorship of bespoke online football channel www.nuts.co.uk/football, 160,000 visits to the site, generating 840,000 impressions and online display inventory delivering 6.5million impressions.

The sponsor will receive 10 weeks of co-branded editorial in-mag activity, 3 x advertorial pages in-mag, 3 months online activity, 4.5 million digital display inventory, shared PR and marketing campaign, shared comedy content, production of Comedy Tutorials plus all build, design and maintenance. This opportunity can also extend to a potential tie-up with Comedy Central, an opportunity for UK-wide comedy tour, a TV Awards show and an Awards event. This is an excellent opportunity to reach