Tough Mudder events are hardcore 10-12 mile obstacle course challenges designed to test your all-around strength, stamina, mental grit and camaraderie. With the most innovative obstacles and over 1.5m participants globally to date, Tough Mudder is the premier obstacle course series in the world. Tough Mudder are offering brands a fantastic opportunity to own the on-course nutrition category across Tough Mudder UK events and after parties, and sample to over 100k active people in the UK.

Sampling, brand awareness, sales, digital engagement, promoting good health

Nutrition partner will receive extensive branding at the event, digital exposure and opportunity to sample to participants.

MET-Rx, Urban Fruit, USN, Clif Bar, Luna

- Exclusive nutrition bar rights on site at Tough Mudder events and after parties. - Opportunity to sample to 100k participants in the UK - Extensive branding on-site (finish chute, on-course, event village, obstacle, finisher T shirts) - Digital exposure on Tough Mudder Facebook (550k likes, weekly post reach 2.1m), emails (450k database), YouTube (average 30k views per video) and website (400k unique visitors per month).