Christmas at John Lewis - one off spectacular issue with Mr & Mrs John Lewis from Christmas Eve to Boxing Day.
The theme for Christmas 08 is Mr & Mrs John Lewis from Christmas Eve to Boxing Day, with a one-off spectacular change to the Flatplan creating a 30+ Christmas style section: This section would combine lifestyle photography featuring a family at home and cover fashion, beauty, home and food. The layouts would combine these images with cut-out photography of gift ideas, decorations and other essential items. From gifts for you to gifts for him and her. Armani, Ford, Samsung and D&G have already signed up,
Target the John Lewis and Waitrose customer specifically, but this customer also isolates a broad group of AB consumers - something that Cunard, St Luica and Ford have capitalised on.
The magazine speaks to a discerning audience of 35+ AB Women intelligently. Recent Dipsticks research shows that the audience values the intelligent conversation, dialogue that can be had with Source magazine - this is an invaluable and extremely cost efficient way to access the backbone of middle England in an beautiful environment, with extremely low clutter (30% max advertising)
From Sony to Apple, Dior to Estée Lauder, Ford to Suzuki, Neff to Hotpoint and Prada to Armani.
It's the ideal platform for launch of new products, promotion, maximize sales or simply get your message in front of a targeted affluent and discerning ABC1 audience.