This idea is archived

Homes24: print & online homes pages in Archant titles

Provided by Archant Suffolk
Homes24: Comprehensive homes supplement; reach home buyers, sellers and advertisers in Suffolk & north Essex.

Tell us about the Opportunity / What is it?

A comprehensive homes supplement printed every week in the East Anglian Daily Times & Evening Star and as run of paper in the West Suffolk Mercury series. Also available online via e-edition. Contains properties to buy or rent, editorial, features, facts and advice, advertorials, advertising, land for sale, rental directory, directory of estate agents and property related classifieds . Average daily readerships: East Anglian Daily Times = 71,402, Evening Star = 41,954, West Suffolk Mercury Series = 72,370.

What is the Marketing Objective?

Provide details of homes available to rent or buy in the local area and information on all property related aspects. Good quality articles with information and advice for the property market. Raise brand profile, engage and interact with the audience. Drive traffic to websites. Sponsorship and promotional partnership opportunities. Increase market share.

How does it work?

Printed every week as a supplement in the East Anglian Daily Times, Evening Star and as run of paper in the West Suffolk Mercury Series. Available from traditional and non traditional outlets and online via e-edition. Subscriptions to parent titles available in print and online.

Who's used it in the past?

House, flat, land buyers, renters and sellers: commercial and non commercial. Estate agents, advertisers, removals and storage companies, lawyers and solicitors.

Features / Benefits

This is a fantastic opportunity to engage directly with a specific audience and get to the heart of everything that is happening in the local property market. Raise brand awareness. Sponsorship and promotional partnership opportunities. Coverage across Suffolk and north Essex with extended reach on-line. Promotion from parent and sister titles and their associated websites. Targeted advertising.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kOver 70k readership per title
35 - 44
45 - 54
55 - 64
Both
ABC1
LOCAL MEDIA / REGIONAL
LocationTimingsMarketing ObjectiveOpportunity Type
SouthAll YearBUILD AWARENESS
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