Celebrating 26 years of British Fashion Metro has created a unique sponsorship opportunity for it's coverage of the London Fashion Week. With champagne flowing and the cameras flashing, Metro will be celebrating this monumental birthday as British fashion celebrates its unrivalled position as the world's most vibrant and creative capital! This is a fully integrated mulit-media partnership involving Metro, Metro.co.uk and Metro.Mobi.

Brand Awareness, Building affinity with fashion, Building Loyalty with current consumers.

LFW coverage will feature photo galleries, designer collections, full length columns, Competition provided by the sponsor (£2K prize). Sponsor will recieve a roadblock and sponsor button on all our Lifestyle channel and LFW pages. Online Traffic Drivers: 200,000 banners, 200,000 skys and 200,000 MPUs produced by Metro and served to London only users, Button on homepage, all pointing to....London Fashion Week pages in our Lifestyle channel.

This is a media first opportunity

This is a unique opportunity to be the headline sponsors of Metro's coverage of the 26th London Fashion Week. The team at Metro are highly experienced. The sponsorship opportunity focuses on integraing the client in to the fabric of the coverage of the London Fashion Week.