Provides an additional route to market for National Press Direct Response clients. Utilising the additional reach Regional Press can provide within a trusted medium. This is achieved by providing a uniform cost per thousand across all titles Aimed primarily at non national press readers and is relevant to all demographic groups.

To provide an uncluttered platform for a direct response message. Packages are available by title type, package, region etc. Alternative planning and targeting by area and demograhic across the total portfolio. E.g the dailies package will provide 1.2 million circulation.

This cpt rate is available for new Direct Response budget client campaigns. All we ask for is a minimum circulation package of titles to be booked with a minimum of three insertions. This DR initiative can be booked by region, or even newspaper type.

Sky, Axa, T Mobile, Vodafone, RAC, Norwich Union ,AIG, Churchill, Standard Life, Dell, Post Office, AA.

Achieves cost effective response by providing addtional readers in a trusted environment. Greater standout is achieved by lack of clutter from competing brands. Most campaigns taking an early week option improves premium page positions being achieved. Packages are available by title type, or by region. Alternative planning and targeting by area and demograhic across the total portfolio of platforms. E.g the dailies package will provide 1.2 million circulation