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London City Airport - High Impact Terminal Digital Network

Provided by London City Airport
Target 100% of our unique audience, advertising within the London City Airport terminal concourse.

Tell us about the Opportunity / What is it?

The Terminal Concourse Digital Screen Network at London City Airport boasts the ability to target 100% of our unique audience. The synchronised screen trail the passenger as they enter or exit the airport. All 12 digital screens are integrated within columns giving a sleek appearance. The screens have been purposefully designed for portrait signage with full HD and DID technology to provide the crispest quality our screens therefore provide dominant impact to a captive, affluent audience. Through utilising our signage your campaigns can really come to life.

What is the Marketing Objective?

Reach a traditionally hard to reach audience of highly educated business people where they are in a relaxed environment making them more receptive to advertising messages. Targets business people who are influential, decision making passengers.

How does it work?

Twelve 46" Grade 'A' quality HD media screens integrated within 6 columns cover the whole of the terminal concourse. Sold 10/20/30 or 40 second synchronised media spots are available, each sold in 5 second increments after the first 10 seconds. With a maximum of 4 advertisers at any one time, we are able to ensure that your creative will be seen a minimum of 15 minutes per hour by 100% of our available footfall.

Who's used it in the past?

- IBM, DHL, BA - Lenovo, CNN - Jupiter, Luther - Charted Insurance Institute - Carbon Trust, Norton Rose - Symantec, to name a few

Features / Benefits

London City airport is located only 6 miles from Central London and 3 miles from Canary Wharf. The airport hosts a unique audience consisting of 87% AB passengers whose average income is over £100k pa. 68% of our passengers travel for business purposes and our routes are predominantly European including a successful transatlantic business class only route to New York operated by BA.

printer friendly version
Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k87% AB passengers with an average 1h30 dwell time
All adultsBoth
AB
OUTDOOR / DIGITAL OUTDOOR
LocationTimingsMarketing ObjectiveOpportunity Type
LondonAll YearBUILD AWARENESS
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