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Creative Media Opportunities at Westfield London Malls

Provided by Westfield
Several unique creative advertising opportunities are available for brands with Westfield's London Malls.

Tell us about the Opportunity / What is it?

Westfield is pleased to offer unique advertising opportunities including suspended banners & art and branded content through TV sponsorship. The mall offers a contemporary fusion of indoor and outdoor environments. Shoppers will find fresh food specialists in modern boutique style shows, and an electrifying mix of premium fashion stores, together with high end sport and fitness retailers, reflecting the sporting association of the area. It is also a landmark destination with a lively mix of leisure, retail and events on site.

What is the Marketing Objective?

Highlight your brand & draw attention through this impact medium. Ideal for brand awareness, launches, events and driving sales in proximity to stores. Westfield London is one of the UK's best connected and most accessible malls, just three miles from Regent Street and Oxford Street. TV screen areas cover high street fashion, luxury brands, food & dining and entertainment & leisure. Westfield offers massive exposure to ABC1 consumers in targeted site areas.

How does it work?

We currently offer advertising in the following ways: -SUSPENDED BANNERS, create brand awareness through suspended banner ads. -SUSPENDED ART, install an eye catching art piece (we've previously held a giant version of a perfume bottle, headphones and even a large spaceman). -BRANDED CONTENT, sponsor TV content held across 36 screens across fashion & beauty, sports, and film. We even have the opportunity to sponsor the Stratford bridge, previously take over by Coca Cola for the Olympics.

Who's used it in the past?

Westfield have worked with many brands including Coca Cola, Dior, Clarins, 3 Mobile, Microsoft, Scoda and more. Please contact us to discuss opportunities relevant for your brand and the exciting ways you can reach our ABC1 audience.

Features / Benefits

Brand alignment with Westfield, Europe's leading urban retail and leisure destination. Exposure to our captive audience of over 65+ million consumers per year within a mall environment, 19 hours a day, 7 days a week. Westfield London shoppers are wealthy, with high disposable incomes. They are also fashion conscious, responsive to lifestyle and leisure offers and enjoy cultural experiences. The centre also benefits from an influx of UK and foreign tourists, accounting for 30% of footfall. Our Branded content opportunity is a UK first.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details
16 - 24
25 - 34
35 - 44
Both
ABC1
C2
Main Shopper
OUTDOOR / DIGITAL OUTDOOR
RETAIL MEDIA
LocationTimingsMarketing ObjectiveOpportunity Type
LondonAll YearBUILD AWARENESSBRAND STRATEGY
BRANDED CONTENT
SHOPPER MKTG
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