To raise awareness of the Royal Marines Commandos and help them appear inclusive and open to all. To communicate the key message of the campaign, 'It's A State Of Mind', which defines today's Royal Marines Commandos. The Royal Marines Commandos' 'Are You Man Enough?' challenge across Zoo's brand platforms. An 8-week campaign incorporating activity in print and online designed to illustrate both the mental and physical aptitude required to be a Royal Marines Commando whilst highlighting the RMC training regime and encourage entry into the competition.
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