Now the #1 Television brand in ABC1 British Black households our challenge was to manage the meteoric audience growth of the BET Entertainment brand whilst building a deeper brand loyalty, and bring the BET brand closer to its viewers. Focus groups helped us identify a genuine gap in the celebrity clutter for "audience" events. We invited Ms Williams to London for an exclusive audience with her fans, called "Getting to Know Wendy Williams". The event was over-subscribed with huge public and media interest with the buzz we built boosting audiences significantly.
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