The BET Awards is the #1 telecast awards show on cable in the USA. The profile of the awards was raised in June 2009 with the Michael Jackson tribute show following his untimely death, The challenge for 2010 was to grow audiences without the benefit of a global news story. UM created a major television event around the UK premiere of the BET Awards, using multiple distribution platforms could build a sense of anticipation and Big Event. Viewing was up 46% year-on-year - an incredible result.
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