We launched manufacturer Corinthian's latest range of Ben 10 micro figurines with a massively successful campaign that included in-game advertising, a bespoke microsite, and a dedicated button on the Official Ben 10 site. We know: 89% of boys 5-12 now regularly access the internet, and games are the key driver for kids, with 74% of boys using the internet to play games; click through rates on in game ads are high - and kids play engaging games repetitively. Find out more...

They wanted: To launch the new Ben 10 micro collectibles, maximising awareness among the Ben 10 audience,