dunnhumby Ltd have created various campaigns to support in-store promotions and new product launches using retail media. Campaigns have been created for various departments within the store and for a range of new products. 5 second spots were played in the power aisle of the store 24 times/per hour over a 2 week period. The various campaigns saw significant sales uplifts both during and after the campaign. Please see attachment for full details of individual campaigns and full results.
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