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CASE STUDY: Terry's Chocolate Orange Whack it and Win

Provided by smp
Campaign objective was to activate new brand proposition in store.
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What was the Challenge / Background of the Campaign?

Radio; to develop regional radio promotions which will align themselves with the ALT theme (don't just tap it, whack it), and also support individual retailer activity. In-store; to drive awareness of Terry's Chocolate Orange (TCO) at retail level through implementation of an innovative experiential campaign building on the ALT theme. SMP developed a comprehensive experiential campaign that ran throughout the UK in ASDA, Sainsbury's, Tesco and Woolworths (340 stores in total). Find out more...

What was the Campaign Objective?

Drive Awareness increase sales
Reference: 6232 // Posted: 20.04.10

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BudgetReach & FrequencyTarget AudienceMedia Used
£101k to £250k3.4m Households
25 - 34
35 - 44		Female
ABC1
C2
RADIO / REGIONAL
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
All YearBUILD AWARENESSSALES PROMOTION
SAMPLING
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