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CASE STUDY: Spin Master promote Bakugan microsite.

Provided by Turner Media Innovations
Turner Media Innovations drove traffic to the Bakugan Battle Brawlers microsite with on-air spots to help promoting the brand.
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What was the Challenge / Background of the Campaign?

Spinmaster wanted to promote the Bakugan Battle Brawlers brand with Cartoon Network. Turner Media Innovations created a 30" webdrive spot to drive traffic to the Bakugan microsite hosted on CartoonNetwork.co.uk. Turner Media Innovations created 4 different banners and buttons to sit around CartoonNetwork.co.uk, driving traffic to the Bakugan microsite. The microsite featured an introduction to Bakugan Brawling, the option to find out more about the Bakugans, characters and planets, info on how to play Bakugan and the option to challange friends to an email brawl. Find out more...

What was the Campaign Objective?

To build awareness of the Bakugan brand by creating and driving traffic to a Bakugan Battle Brawlers microsite hosted on CartoonNetwork.co.uk
Reference: 4167 // Posted: 16.02.09

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BudgetReach & FrequencyTarget AudienceMedia Used
Contact for detailsKids aged 6-11. 27,894 clicks in 1 month.
0 - 9
10 - 15		Both
Kids HH
ONLINE
TV
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NATIONALAll YearBUILD AWARENESS
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