In the UK there are now 76.1 million mobile phones subscribers, that is 122.4% of the population! Bluetooth marketing allows us to send messages to phones within proximity for free, making it ideal to communicate with people in the community. In partnership with Greenfield Media, South Wales Police used Bluetooth marketing for a variety of campaigns to tackle issues as diverse as rape, domestic abuse and knife crime via a specially created character - Robby. The content has proved universally popular and South Wales Police are looking at developing future campaigns. Find out more...

To educate members of the local community and change behaviours, ultimately to reduce crime.