The 'Live Well For Less' campaign followed a successful Christmas themed 'Taste The Difference' roadshow December 2011. Sainsbury's wanted to continue with an outdoor touring kitchen that aimed to get people talking - and eating!

To teach consumers how to 'Live Well For Less' with Sainsbury's. To build an emotional connection with the consumer. To further awareness of Sainsbury's and their 'Live Well For Less' strapline. Customer engagement - social media updates/shares and website visits.

A fully fitted 'Live Well For Less' kitchen visited UK family events and shopping locations. Brand Ambassadors were on hand to entice consumers with healthy snack samples and to demonstrate affordable and accessible recipes. Access Point worked with Sainsbury's brand experience agency to source and arrange suitable locations for the trailer.

The experience reached 60,000 households. Thousands of recipe cards were distributed with consumers encouraged to share their own versions of the dishes on social media with the hashtag #livewellforless

On occasion time frames were tight and there were logistical difficulties due to the size of the trailer, with some of the clients requested destinations being simply unable to provide adequate space in a high footfall location. We worked closely with Sainsbury's brand experience agency to ensure suitable venues were available that fitted with the client's key demographics, on a feasible geographical journey plan and most importantly within budget.