The AA is one of the leading automobile companies providing car insurance, breakdown cover, driving lessons and other motoring services to individuals across the UK. They required an employee incentive/engagement scheme which rewarded staff for full attendance each month. Specifically, they wanted to incentivise their outbound call centre staff and say 'thank you' for their dedication.

To reduce unwanted staff absenteeism and increase employee engagement.

Red Letter Days For Business recommended the use of an innovative points scheme solution in order to deliver their incentive programme. Through the points scheme, employees wereawarded ACT points to be redeemed towards Experiences, Gifts or Lifestyle Vouchers. Employees were able to select from a fantastic selction including short breaks, great nights out at restaurants, fashion, healthy & beauty and much more. In addition, working with the AA, Red Letter Days For Business developed bespoke marketing materials to promote the incentive programme to the staff.

"I was impressed with the idea to include Red Letter Days points as an incentive for the ACT dept. The breadth of choice for gifts and experiences on the website is extensive and ensures that everyone's interests are catered for. I will be spending my points on Lifestyle Vouchers to buy a new sound system, but will keep my eyes peeled for experiences and future days out." AA Representative

The AA required a strong and engaging engagement solution. Using our innovative Lifestyle vouchers we were able to deliver headline prizes which were seen as having a very high perceived value. The campaign was successful in that it engageed the entire workforce and reduced absenteeism amongst the staff.