CASE STUDY: NDL created unforgettable memories with McDonald's

Provided by NDL
NDL created exclusive Unmissable® Dream Holidays for one of the UK's largest promotions

What was the Challenge / Background of the Campaign?

In April 2016, McDonald's launched the MONOPOLY game for its 11th year, MONOPOLY Prize Choice, the largest promotion of its kind in the UK, with 55 million prizes up for grabs. NDL were delighted to support The Marketing Store by creating Unmissable® Dream Holiday Prizes. Consumer research showed McDonald's customers cherished life experiences over material possessions, and these once-in-a-lifetime holiday experiences really hit the brief.

What was the Campaign Objective?

- Create exclusive Unmissable® Dream Holidays for one of the UK's largest promotions - Provide dedicated prize winner management, ensuring unforgettable holiday memories to last a lifetime

What was the Solution?

The NDL team created unbelievable trips to Thailand, California and New Zealand, including some incredible things to do and see in each location: from jungle tours, to helicopter rides and unique dining experiences, with the lucky winners choosing which location to go to and which experiences to take part in.

What were the Results?

With the redemption platform closing at the end of May, McDonald's were delighted to count over 10.3 million prizes claimed this year. The 10 lucky Dream Holiday winners will certainly enjoy creating unforgettable memories that last a lifetime.

What were the Key Learnings of this Campaign?

UNMISSABLE® TRIPS ALREADY BOOKED TO THAILAND, CALIFORNIA AND NEW ZEALAND 1ST WINNER CHOSE & BOOKED THEIR TRIP WITHIN A DAY OF WINNING!

BudgetReach & FrequencyTarget AudienceMedia Used
Contact for detailsOver 10.3 million prizes claimed
25 - 34
35 - 44
Both
All
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NATIONAL01 Apr 16 - 31 May 16INCREASE LOYALTYBRAND STRATEGY
SALES PROMOTION
SHOPPER MKTG
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