CASE STUDY: How NDL surprised and rewarded IKEA Customers

Provided by NDL
IKEA's agency asked us to devise a selection of Swedish-style prize ideas to support their 'Swipe a Surprise' campaign.

What was the Challenge / Background of the Campaign?

IKEA's agency asked us to devise a selection of Swedish-style prize ideas to support their 'Swipe a Surprise' incentive marketing campaign. The instant win campaign rewarded loyal shoppers who had signed up to the IKEA FAMILY card. It was designed to drive footfall into stores during the promotion period, and encourage new customers to sign up to the card.

What was the Campaign Objective?

- Drive footfall into store during off peak shopping periods through incentive marketing - Reward loyal customers who signed up to the IKEA Family Reward Scheme - Encourage new customers to sign up for the scheme.

What was the Solution?

To enter the promotion, customers swiped their family card when making a purchase. At the bottom of their receipt would be a barcode and a number. They could then scan the barcode at an in-store IKEA FAMILY kiosk or enter the number online to see if they'd won. We were responsible for the top tier prize pool, which included a trip to Sweden, Swedish dinner parties with a gourmet chef, and family photo shoots.

What were the Results?

The promotion was initially run as a test in IKEA's Southampton store. However, it was such a hit that they've since rolled it out nationwide. IKEA's single store trial has now been scaled up into a nationwide reward scheme promotion.

What were the Key Learnings of this Campaign?

The campaign was a huge success and was designed to drive footfall into stores during the promotion period, and encourage new customers to sign up to the card.

BudgetReach & FrequencyTarget AudienceMedia Used
Contact for detailsPlease contact NDL for details.
16 - 24
25 - 34
Both
C2
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NATIONAL, SouthAll YearINCREASE LOYALTY
Many more ideas on GetMeMedia.com   Click here to register and view them!
Need some fresh ideas?
Try our Briefing Service

Search for Ideas

Age

Gender

Media Route

Marketing Route

Full Search Options
Getmemedia.com is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Getmemedia.com Agencies Marketers Media/Rights Owners
Need some fresh ideas?
Try our Briefing Service