Fitness First got a strapping 10% conversion rate through banners in our notepad.
To raise awareness of the Bath Fitness First as a fitness destination for the university population of Bath and increase subscriptions. As there is a fitness centre based on campus for the students to use, these facilities have a considerable head start over non-affiliated institutions.
Build awareness of Fitness First amongst university students based in Bath.
In order to attract the attention of the student population we created a fun and interactive campaign to get students interacting with the brand during their lectures. Our note pads were distributed to this student audience, included both an interactive maze and 4 Fitness First adverts providing readers with a 5 day free trial and directions to their nearest centre.
Of 3000 distributed notebooks, 300 vouchers were redeemed - resulting in 45+ new annual subscriptions.
Post campaign research found that prior to the notepads being released, 56% of the students asked agreed that they knew there was a Fitness First centre in Bath - this figure raised to 85% following the campaign. In addition, prior to the campaign 35% of the students asked said that they liked the brand, compared to 51% after.
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