As a mass market retailer Currys appeals to a broad population, but with particular strengths amongst ABC1 nest builders and young families.
Christmas is the most important trading period for electrical retailers and Currys had some specific communication requirements during Christmas 2005.
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- Encourage non-shoppers to consider Currys.
- Position Currys as the place for Christmas gifts.
- Broaden awareness of the range of products available at Currys.
- Increase footfall and ultimately, drive sales!
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