Sky Media are seeking a sponsor for all coverage of the Carling Cup, including live action from every round up to and including the final, for the 2010-11 season. Sky Sports & Sky Sports HD will show live action from every round, with a round up programme looking at all the goals and incidents from every game for every round - up to and including the final in February. This is a great opportunity for a sponsor to be associated with a recognized sporting event, with extending the sponsor association online.

Build awareness of your brand and reach a highly targeted and upmarket audience.

A sponsor will receive 2 x 15 seconds opening and closing credits plus 8 x 5 seconds break bumpers for all live fixtures plus accreditation on all highlights and repeats. Sky Sports will also create a bespoke Carling Cup Microsite: a sponsor will be able to integrate their brand with the Sky Sports Carling Cup content online and promotional messaging inclusion in Sky Sports Ezine - minimum of 7 appearances during the term.

This is a brand new opportunity, however would benefit drink and confectionery brands.

Sponsorship benefits include: -Association with not only the programming, but with Sky Sports HD -Association with the very best of sport - world class, professional image -Communicating directly with their audiences -Opportunity to extend association within networked media e.g. online -Sky Sports offers a great way to reach targeted audiences as well as an essential part of an integrated programme sell -A sponsor will be able to integrate their brand with the Sky Sports Carling Cup and to reach 93% of the male audience