Sky Media is proud to offer a sponsorship of the brand new football entertainment format 'Banged To Wrights'. Football icon and fans' choice pundit Ian Wright is going back to prison, but this time instead of trying to avoid the 'nutters' he'll be tackling them head on, literally. His aim is to try and reverse the cycle that leads young kids without role models into a life of crime by giving them something to focus on and feel proud of. His ultimate goal is to turn these children's lives around using the one thing that changed his life and fortune, football!

Build brand awareness.

Sponsors will receive; 15 seconds Opening & Closing credit, 6 x 5 seconds break bumpers per show and 5 secs, logo only on all 20 second programme specific trailers. The show airs from September 2009 at 21:00 for 6 x 60" shows. The series will be shown on Sky 1 / Sky 1 HD plus Anytime TV (where applicable) plus repeats on Sky 1 and Sky 2 (approximately 2 repeats per episode).

This is a new sponsorship opportunity but Sky1 have previously worked with118.com, Matalan, Currys and Carpet Right on similar sponsorships.

Ian Wright is a popular household name who will draw in football fans and non football fans alike. The programme will appeal to the nation's obsession with reality shows and football . The sposor will gain association with award winning shows with a firmly established loyal Sky 1 audience and association with Sky's flagship entertainment channel on HD.