To promote the theatrical release of Skyfall, Classic FM and Sony Pictures ran a 3 week on air and digital partnership.
The Skyfall campaign on Classic FM was an integrated solution lead by the Jamie Crick show, incorporating the Saturday night at the movie sponsorship, a live interview with Thomas Newman in front of a studio audience and extensive online exposure
To promote the new Bond film Skyfall in an engaging and interactive way.
The Skyfall campaign on Classic FM was an integrated solution lead by the Jamie Crick show, incorporating the Saturday Night at the Movies show sponsorship, a live interview with Bond composer Thomas Newman in front of a studio audience and extensive online exposure.
The promotion recieved exceptional entry rates and online results. Please see attached case study for full detail.
An integrated cross media solution can have massive impact when presented in more of a content led way
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