Ownership of the Friday feature Ready for the Weekend. Each Friday afternoon Big City stations launch the weekend to get listeners in the mood! 'Ready for the Weekend' is a musical feature played at 5pm on a Friday afternoon where 3 uplifting songs are played to mark the start of the weekend. This regular feature is available for sponsorship on Radio Aire (Leeds), Key 103 (Manchester), Metro Radio (Newcastle), Rock FM (Preston), TFM (Stockton), Radio City (Liverpool), Hallam FM (Sheffield) and Viking FM (Hull).

Opportunity to reach 2 million 15-44s and get them in weekend mode. Big City encompasses 20 stations in Northern cities, Northern Ireland, Ireland and Scotland. Massive opportunity to increase brand awareness and to encourage trial of your product with listeners who are in a feel good mood. Offers campaign longevity and is the ideal opportunity to communicate core values, appeal and connect with young adults across a number of stations in major UK cities.

Trails and live reads run in the build up to the feature to create hype and excitement. Sponsor credits run in the 5 o'clock music sweep. A text competition is tied into the sponsorship each week offering listeners the chance to win some of your product to really get their weekend started! Benefit from campaign longevity, it is the ideal opportunity to communicate core values, appeal and connect with young adults across a number of stations in major UK cities.

A brand new feature free from any previous brand associations.

Get listeners out of work mode and ready for their weekend! Contribute to that end of the week feeling as people finish work and are on their way home. Create an appointment to listen, building up to the ultimate Friday night out. Includes a text competition every week, so listeners can win prizes and really get their weekend started.