Sky recently announced the launch of Sky Cinema. Set to replace Sky Movies in the UK & Ireland, customers will be able to enjoy even more of the biggest and best movies closer to cinema release than any other subscription service. Sky Cinema customers will have access to a new movie premiere every day, an even bigger library of on demand films, more pop up channels as well as better HD picture and sound quality , taking them one step closer to the cinema experience.

This is an excellent opportunity to build awareness of your brand with a loyal, film loving audience. Major films are available just 8 months after cinema release, and can be watched exclusively on Sky Cinema for over a year before you can watch them on any other subscription service.

The Jungle Book,Zootopia and Captain America: Civil War are set to headline Sky's most ambitious Christmas movie collection yet. Consumers can enjoy the biggest ever line-up of blockbuster and classic movies on demand, with around 1,200 films available to view instantly, an increase of 20%. Sky Cinema offers advertisers the opportunity to target film lovers through via broadcast, online - both website and on-demand or through various partnerships.

This is a brand new opportunity for advertisers.

All this is available at no extra cost to existing and new subscribers. Furthermore, HD will be offered as standard to all Sky Cinema customers on the Sky and Virgin Media platforms. Sky Cinema will be the biggest dedicated movie subscription service in Europe as Sky's movie services in Germany, Austria and Italy are also rebranded and relaunched under the new name. Further announcements are planned in those markets in the coming months.