This idea is archived

Advertise your gardening products in My Weekly this summer

Provided by DC Thomson & Co Ltd
Reach 295,000 readers by advertising in My Weekly between April and August.

Tell us about the Opportunity / What is it?

My Weekly is the magazine for contemporary mature women who love to read. A quality blend of top-notch fiction, the latest health advice, great food writing, travel inspiration and uplifting real life stories perfectly complements our readers' full life styles. My Weekly is the lively, upbeat magazine for today's adventurous mature woman.

What is the Marketing Objective?

Build awareness of your brand.

How does it work?

As summer approaches, My Weekly will be featuring gardening content in every issue from April to August. Our features will include low-maintenance gardening, eco-gardening, shopping and the aspect of gardening. Contact us via the contact tabs to discuss sponsorship, display or classified deals.

Who's used it in the past?

Brands to have previously advertising with in My Weekly are Flowercard, Flying Flowers, GardenBargains.co.uk, Gardening Direct and Rainbow Flowers.

Features / Benefits

My Weekly readers are 89% more likely than the average to make a purchasing decision after seeing an advert in a magazine. 52% of My Weekly readers always use 'money' off coupons and vouchers. My Weekly really enjoy advertising. Readers are 28% more likely than the average UK adult to like to an ad. Nearly 1 in 3 of My Weekly readers pay most attention to advertising. My Weekly readers are influenced by advertising, 1 in 4 readers are tempted to buy products they have seen advertised.

printer friendly version
Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kCirculation: 130,190 | Readership: 295,000
55 - 64
65+
Female
C2
DE
MAGS / CONSUMER
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALUntil 31 Aug 11BUILD AWARENESS
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