Advertise on Baby Change Panels to reach mums on the move

Provided by Admedia
Our Baby Change areas around the UK offer unrivaled parent targeting throughout leisure destinations.

Tell us about the Opportunity / What is it?

Our Baby Change areas around the UK offer unrivalled parent targeting throughout leisure destinations. Based in our nationwide Motorway Service Areas & Shopping Malls, every Baby Change area offers a private environment with no competing advertising messages, guaranteed 5 minutes average dwell time and greater parent reach than the 5 top baby magazine titles combined. We are also able to sell baby change areas via Network Rail stations.

What is the Marketing Objective?

Reach mums on the move with unrivaled parent targeting throughout leisure destinations.

How does it work?

Motorway Service Areas provide the biggest & best opportunity in the UK to reach mums on the move. We advertise within 95 busy Motorway Service Areas around the UK, across a network of 148 A3 Baby Change panels recording 1.9 million Baby Change visits every 4 weeks. Within Shopping Malls we enable you to reach mums & babies at the Point of Sale . We advertise within 103 of the UK's biggest & best Shopping Malls, across a network of 318 Baby Change panels, recording 1 million Baby Change visits every 4 weeks.

Who's used it in the past?

Our Baby Changing panels are perfect for a range of advertisers. We've carried out campaigns for a variety of house-hold names, including Johnson's and Carex.

Features / Benefits

With a greater reach than the top 5 baby titles combined, we provide a unique environment, guaranteed parent footfall and no wastage - as your message will reach only those changing the baby. With guaranteed category exclusivity our media provides 5 minutes average dwell time in Baby change. Baby products are stocked within site stores & exclusive Baby change & feeding facilities. All of the shopping centre's we advertise within have a Boots, Superdrug & Baby stores.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsOverall parental footfall of approximately 5.8 million
25 - 34
35 - 44
Female
ABC1
Main Shopper
OUTDOOR / AMBIENT
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL, All RegionsAll YearBUILD AWARENESS
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